I love that I get to post with titles like this..
This is an interesting application of Augmented Reality: An animation / movie maker site with pre-composed animations on their own model.
AR is still kinda geeky (OK, a LOT geeky) and somewhat technical to set up but innovations like this are bringing it closer to mainstream.
I have the FLAR Toolkit and a teeny bit of coding experience. What should I build?